A MESSAGE FROM THE CEO

AAMFT’s Next Evolution

 

Tracy Todd

Throughout AAMFT’s history, there have been eras of focus by the Association. Of course, in the early days, AAMFT was simply focusing on establishing itself as an association. Such things as naming, determining who could be a member, and deciding what exactly its purpose was marked the era. Nichols (1992) referred to this time period as the Elitist Period. Of course, other periods were highlighted by Nichols including the Washington Period which he identified as beginning in 1982 and included advocacy.

Since then, AAMFT has matured, particularly in its advocacy efforts, and remains devout in its commitment to advancing the profession. Medicare inclusion is still the number one priority. State licensure is also a high priority. Although LMFTs are now licensed in every state, it doesn’t mean the license is safe from threats. Licensing laws also need to be updated for relevancy, strength, and parity compared to other professions.

Part of all advocacy efforts is the monitoring of workforce barriers and opportunities. For example, obtaining job classification and active hiring within the Veteran’s Administration is part of advancing the profession and advocacy. The SAMHSA Minority Fellowship Program is a great example of workforce development in behavioral health care.

Since the inception of the Minority Fellowship Program (MFP) in 2007 under the American Association for Marriage and Family Therapy (AAMFT) Research and Education Foundation, the MFP has sought to increase the number of culturally competent marriage and family therapy (MFT) professionals who will provide direct mental health and substance abuse services to racial and ethnic minority and underrepresented populations, conduct research, and teach in these areas. (Minority Fellowship Program)

AAMFT, over the last decade, has maintained its focus on advancing the profession with the expansion of the Family TEAM, launching of guidelines for online therapy, LGBTQIA+-affirming family therapy guidelines, and core clinical competencies for family therapists working in healthcare settings. At the same time, like all other associations, AAMFT needed to move toward increasing its use of analytics and benchmarks thereby providing members with a means to hold AAMFT accountable to its own performance. Metrics such as dues dependency, reserve ratios and revenue to expense ratios needed attention and monitoring.

Then, of course, globally, the pandemic changed everything about the profession and AAMFT. 2020-2022 will be forever an important historical demarcation when examining changes and challenges to all industries and organizations. As we begin transitioning to hopefully less catastrophic disruptions, looking into the crystal ball, where is AAMFT heading?

Workforce development

Although AAMFT has been advocating for Medicare and increased opportunities for MFTs in the workforce, the next major emphasis for AAMFT will be aggressively developing a workforce development program. This initiative has already started with the MFT Industry Workforce Study (AAMFT, 2022). Recognizing that MFTs have seen a radical change in service delivery over the last few years, AAMFT has begun to examine demographics related to member and nonmember work settings, preferences, goals, as well as barriers to employment and advancement.

While still in the initial stages of development, there are some clearly identifiable needs related to workforce development:

Career path – The workforce study clearly shows that AAMFT and members will need to work on developing awareness of the profession much earlier in the career path.

Technology and its place in family therapy – Online therapy was accelerated during the pandemic. Ethics and regulations will need examining and updating.

Specializations – As the workforce study suggests, MFTs are planning on increasing their specializations. No longer is marriage and family therapy itself a specialization. Now, MFTs need to have additional training and education involving other areas of clinical need.

Federal and State opportunities (i.e., Medicare). This last year, AAMFT worked with an independent research firm to assess mental health services, needs, current usage rates and/or barriers to usage, and entry paths to mental health services (primary care physicians, family members, senior living centers, etc.) involving Medicare. Over 1,000 seniors were surveyed for their experiences pertaining to mental healthcare, their familiarity with LMFTs and LMHCs as Medicare providers, whether they favored LMFTs and LMHCs as Medicare providers, and other items. The principal highlights from a draft of the white paper are below:

There is near universal support for extending Medicare coverage to LMFTs and LHMCs. Eighty-two percent of seniors support extending Medicare recognition to LMFTs and LMHCs. This support is mirrored by widespread agreement that coverage of LMFTs and LHMCs would be very helpful for seniors.

Prior to the study, most seniors were unaware that LMFTs and LHMCs were not covered by Medicare. This could cause seniors seeking mental health services to doubt the legitimacy of LMFTs and LHMCs, particularly in comparison to Medicare-eligible mental health providers.

Seniors who are seeking mental health services cited lack of Medicare coverage and lack of affordability as two primary barriers to obtaining support. Extending Medicare coverage to LMFTs and LHMCs would help address both issues and bring mental health services to a great number of seniors around the country.

Strength and scope of license – Not all MFT licenses are created equal. It is now time that members come forward to help with strengthening state licenses – including some form of portability. Certainly, there is merit in considering interstate compacts, but the MFT profession simply isn’t large enough to go this route. As a starter, two states with the highest concentration of LMFTs, California and New York, have yet to move forward with any type of healthcare compact … essentially, taking the effort off the table until this situation changes. But, license portability can still be aggressively pursued.

Certainly, there will be other opportunities and threats that emerge over the next several years and AAMFT will need to remain nimble in capitalizing on the opportunities. AAMFT will need to maintain focus on its mission of advancing the practice and profession. Distractions from this mission could lead to missed opportunities and create dissension among members and nonmembers.

As AAMFT continues its evolution, it will need support and collaboration from other organizations in order to fully recognize the potential of the profession. As challenges threaten the profession, AAMFT, COAMFTE, and the AMFTRB will need to find ways to collaborate and work in unison to advance the profession. I’m very pleased and proud, however, that AAMFT and the California Association of Marriage and Family Therapists have worked very closely over the last 10 years in promoting and advancing the profession and practice.

Diversity, equity, and inclusivity (DEI)

After several years of task forces, a strategic planning committee, training, and consultation regarding DEI, AAMFT is now poised to launch a DEI Oversight Committee. During the last Board of Director’s meeting, the Board approved the creation of the DEI Oversight Committee. This committee will have three primary focal points: Cultural competency, intentional inclusiveness, and diverse voice.

Cultural competency will emphasize DEI as it applies to clients and overall public health, research, and the advancement of systemic family therapy in systems (communities and society).

Intentional inclusiveness will focus on achieving accessible programming, training opportunities, and creating resources that address DEI challenges and opportunities.

Diverse voice is specifically working to ensure MFTs, and AAMFT’s membership, leadership, and staff, represent our diverse population and can be recognized at all levels of our governance.

We have come a long way from Nichols’s characterization of elitism and the numerous challenges he described throughout AAMFT’s history. I’m very proud of these efforts and very confident that AAMFT can continue the ideals necessary to embrace, include, and welcome voices from all.

Business operations

For AAMFT to embark on successful advocacy, workforce development challenges and opportunities, and DEI, it will be necessary for AAMFT to remain mindful of its operations and benchmarks for success. Over the next few years, AAMFT will be making significant investments to its operational systems: database, website, creation of a volunteer portal, to name a few.

AAMFT is in an exceptionally strong financial position. Revenues over the last 10 years have increased by $1.2 million, assets have increased by $1.5 million, and our investments have grown by nearly $3 million. None of these figures includes the eventual sale of the building which can be invested back into AAMFT when/if needed. Our current reserve ratio stands at 105% with a benchmark of 80%.

Ten years ago, AAMFT’s dues dependency was at 72.62%. Today, AAMFT is at 54.22%. Our decreased dues dependency helped us greatly to withstand both the baby boom retirement bubble and COVID. The goal, however, is to be around 40% which will help further protect AAMFT from vulnerabilities related to membership and global trends that may impact our members’ ability to join.

Over the last several years, AAMFT’s efforts to improve operations, programs, and benefits have resulted in some very positive gains. In 2021, AAMFT membership grew by 7% — and I’m hopeful AAMFT will maintain or grow even more when 2022 concludes. Further, approximately 95% of all members renewing did so within 30 days of their renewal date. This is a substantial leap from several years ago when only about 60% of members renewed within 30 days of renewal. There are other important highlights that can be found in the 2022 Mid-Year Scorecard <link>.

As this is my last CEO column, I wanted to offer a sincere thank you to the AAMFT Board of Directors, members, and staff for the amazing determination and motivation to make AAMFT the premier marriage and family therapy association in the world. There have been many gains and AAMFT is in an exceptional position of strength. I wish everyone the very best as you continue with such a noble profession because, as we all know…relationships matter.

My very best to everyone.


Nichols, W. C. (1992). The AAMFT: Fifty years of marital and family therapy. Washington, DC: AAMFT.

Other articles

Gray Divorce: Splitting Up Later in Life
Perspectives

Treating Families of Young Children with Disruptive Behavior at School: A Systemic Approach

Several years ago, before starting my journey as a marriage and family therapist (MFT), I found myself inside a preschool meeting room, seated across from a row of tense-faced women—a teacher, a psychologist, and the school director. They had a problem on their hands—an oddly precocious five-year-old boy who wouldn’t always cooperate, frequently talked back, and, most recently, had hit and kicked his teacher, boldly identifying her as, not only “mean,” but “stupid.”
Marisa Beck, MS

Meaning of Aging in a Time of Crisis
Perspectives

Systemic Perspectives on Perinatal Mental Health: Six Major Changes for Parents

Amy* was sitting slumped on a couch in my office for her initial appointment. She appeared a little nervous but was trying to hold it together. After pleasantries were exchanged, she stated she had her son four months ago, and since then, things had changed a lot around the house and with the family, especially with her in-laws. She explained she was feeling anxious, was short of breath, had overwhelming worries, and was irritable for the last couple of months.

Keiko Yoneyama-Sims, MS

Meaning of Aging in a Time of Crisis
Noteworthy

AAMFT Foundation Awardee Spotlight

The AAMFT Foundation can improve outcomes by supporting the groundbreaking work of licensed marriage and family therapists (LMFTs). One of the ways we do this, is through our awards program. To support future awards, consider a charitable gift. Today, we are highlighting a past awardee: Aimee Hubbard, MS, PhD, PLMFT