It’s like a really big pimple, where it’s there but you don’t want to point it out. You hope the other person doesn’t point it out. — A 21-year-old interview participant offered this metaphor to describe his experience as a person of color on dating apps. The image is vivid, like something visible, uncomfortable, impossible to ignore internally, yet desperately hoped to be overlooked by others. It captures a profound tension: the hyperawareness of one’s marginalized identity paired with the wish to be seen simply as a person seeking connection.
Understanding the experiences of minoritized individuals in online dating
As marriage and family therapists (MFTs), we increasingly encounter clients who use dating apps or websites to meet potential partners. Navigating the path from online dating to a lasting connection can feel like decoding an intricate puzzle. Understanding what makes these relationships succeed provides a roadmap for those seeking long-term commitment (Sharabi, 2024). With approximately 320 million users worldwide and an estimated 20-40% of American adults meeting their partners online (Rosenfeld et al., 2019), dating apps have fundamentally transformed how romantic relationships are formed. Our clients increasingly bring dating app experiences into the therapy room, such as stories of rejection, confusion, exhaustion, and, occasionally, connection. For many, these platforms represent hope and possibility. For racially and ethnically minoritized (REM) individuals, however, the experience is often far more complicated.
We use “REM” as “racially and ethnically minoritized” refers to populations that have historically faced marginalization, discrimination, or systemic disadvantage due to their race/ethnicity, commonly in contrast to a dominant group within a given society or context (Black et al., 2023). The phrase “racially and ethnically minoritized” or “racially oppressed” is more accurate in describing the systemic racism that Black and Brown people face, according to research (Black et al. 2023). Health disparities research that uses a deficit frame classifies people of color, Indigenous peoples, Latinx people, and Asian people as “problem” populations. Because of this “deficit frame,” behavioral and clinical treatments may be unintentionally misdirected. Therefore, it is worth considering why dating app experiences deserve clinical attention, as some might view these as trivial or just the normal frustrations of modern romance everyone experiences. Such a dismissive viewpoint overlooks a significant issue in these populations.

Despite the shift to digital dating, societal pressures and stereotypes remain prevalent. Dating apps frequently reinforce existing racial hierarchies by portraying certain racial groups as more desirable while making others invisible or underrepresented (Curington et al., 2021). For REM individuals, dating app experiences often represent concentrated exposures to discrimination, objectification, and rejection that accumulate over time. These are not isolated incidents but patterns that reinforce broader societal messages about worth, desirability, and belonging. When a client reports being told to “get over slavery” by a match, or receiving messages that reduce them to racial stereotypes, or consistently getting fewer matches than their White friends despite similar profiles, we are witnessing one of many ways microaggression is in action: chronic exposure to stigma with documented mental and physical health consequences (Sue, 2010; Tadros et al., 2025). In fact, emerging research suggests these platforms may replicate and amplify existing social hierarchies in ways that have serious consequences for mental health and relational well-being (Pew Research Center, 2023).
Moreover, romantic rejection carries unique psychological weight. Unlike discrimination in employment or housing, romantic rejection feels deeply personal. It activates attachment fears, threatens identity, and can undermine fundamental beliefs about one’s lovability. When that rejection appears tied to immutable characteristics like race, the impact intensifies. Recent phenomenological research illuminates these dynamics and offers critical insights for clinical practice (Tadros et al., 2025). Even clients with intersecting marginalized identities, including BIPOC and LGBTQ+ individuals, face additional challenges such as tokenization or sexual objectification, which can further undermine trust and intimacy. MFTs are uniquely positioned to address these experiences, as our systemic orientation allows us to explore not only the personal meaning of rejection but also the cultural, relational, and intergenerational contexts in which it occurs. The impact of factors such as racial/ethnic background, socioeconomic status, gender identity/expression, sexual orientation, religion, and disability on family dynamics, interpersonal relationships, and mental health can be better understood through an intersecting systemic lens, which many of us MFTs use.
The burden: What the research reveals
Our study, recently published in the Journal of Marital and Family Therapy, examined the lived experiences of 23 REM individuals from ages 18 to 40 with diverse racial/ethnic and sexual backgrounds navigating online dating (Tadros et al., 2025). Through in-depth interviews, we identified clinically significant themes, revealing how gendered expectations become further complicated by racial stereotypes, how participants navigate cultural compatibility as both a filtering mechanism and relationship foundation, and how pervasive experiences of stigma and discrimination contribute to profound emotional burnout.
Centering cultural responsiveness and attending to socialization processes, marriage and family therapists have long made concerted efforts to learn about and appreciate the many different cultures that provide us with the honor of serving them. Many app users face challenges, but REM users face additional burdens rooted in structural racism. Explicitly naming this, like, “What you’re describing is discrimination, and it makes sense it’s affecting your mental health,” can be powerfully validating and shift self-blame to accurate systemic analysis. It is imperative not to pathologize but rather to offer and gain awareness of systemic and structural disadvantages. When a client believes they’re “not attractive enough,” exploration often reveals they’re experiencing algorithmic bias favoring Whiteness, stereotyping that reduces them to tropes, or misaligned goals with hookup-focused platforms. Tending to how multiple marginalized identities interact and intersect allows for recognition of racial socialization, biases about attraction and desirability, and internalized racism or White supremacy. Therefore, White therapists must be prepared to acknowledge racial dynamics explicitly when relevant while also avoiding defensiveness when clients describe experiences with White partners or racism generally and demonstrating ongoing anti-racism education rather than expecting clients to educate them.
Clinical applications
MFTs consistently ground their work in a systemic lens since MFTs can play a key role in guiding couples to develop relational skills that endure life’s challenges, such as managing conflict, setting emotional boundaries, sharing vulnerability, and sustaining intimacy, especially through emotions as a gateway (Johnson, 2004). With REM individuals, cultural and relational contexts add another layer of complexity. Different cultures place varying emphasis on rituals like weddings, family expectations, and other milestones (McDowell et al., 2022). Openly discussing these norms helps partners navigate differences, whether they come from diverse backgrounds or share a cultural heritage but face varying family expectations (Bámaca-Colbert et al., 2019). By maintaining cultural responsiveness and humility, we can greatly improve our chances of building trust with clients, strengthening our therapeutic alliance, and providing therapeutic interventions that truly value and respect each client for who they are within their unique life circumstances, rather than imposing our biases and assumptions on them.
Therapeutic changes begin with the therapist’s ability to build a safe and genuine trust relationship with clients.
Meanwhile, considering the historical challenges facing REM individuals, they may place their trust in healthcare providers or society with caution and hesitancy. It is essential that therapists do not minimize these realities but instead validate them and explore how those challenges show up in clients’ relational patterns, self-perceptions, and dating experiences. Through a systemic lens, therapists can better understand how clients’ behaviors are shaped by larger systems of oppression, invisibility, and cultural marginalization. As such, therapeutic changes begin with the therapist’s ability to build a safe and genuine trust relationship with clients. This can only begin when marriage and family therapists are trained and oriented to attend to these intersecting contexts as well as honor the complexity of clients’ lived experiences.

Gendered socialization operates as a powerful systemic force that shapes how clients experience and navigate digital dating. Approaches informed by Bowen’s family systems theory highlight how societal pressures influence individual behavior, while contextual therapy and relational ethics frameworks emphasize power, respect, and mutual recognition as the foundation of healthy relationships (Boszormenyi-Nagy, 2013; Kerr & Bowen, 1988). Feminist family therapists encourage clients to unpack these pressures, examining how socialization shapes expectations and behaviors in distinct ways for different genders (Worell & Remer, 2003). For women, dating apps often amplify societal demands around appearance, conduct, and meeting prescribed standards, which can elevate anxiety and self-scrutiny (Bahrami & Yousefi, 2011). Men, meanwhile, navigate the constraints of restrictive masculinity norms like stoicism, sexual assertiveness, and emotional self-containment, which can also strain relationships.
By integrating systemic and cultural awareness, MFTs can help clients move from internalized shame toward resilience, self‑compassion, and relational empowerment, which foster a relational healing process beyond the individual level.
Moreover, for clients with accumulated experiences of objectification, dehumanization, and rejection, trauma-informed approaches are appropriate. Chronic discrimination constitutes traumatic stress, often producing some kind of post-traumatic symptoms, such as hypervigilance, anticipated recurring discriminated experiences, emotional avoidance or relational withdrawal. Meanwhile, individuals exposed repeatedly to racialized rejection and microaggressions would be more likely to internalize prejudice issues and turn to shame themselves personally. Hence, MFTs play an important role in helping clients name and process these experiences within a safe, validating relational space that is not pathologized. Therapy based on a trauma-informed framework emphasizes curiosity instead of judgment, safety, empowerment, and collaboration. For REM individuals dating online, MFTs can help connect their reactions from digital interaction with their internalization of social prejudice and historical or intergenerational trauma. By integrating systemic and cultural awareness, MFTs can help clients move from internalized shame toward resilience, self‑compassion, and relational empowerment, which foster a relational healing process beyond the individual level.

Eman Tadros, PhD, LMFT, is an AAMFT Professional member holding the Clinical Fellow and Approved Supervisor designations, and an Assistant Professor of Human Development and Family Science at Syracuse University. She has published 165 peer-reviewed journal articles and various magazines, blog posts, book chapters, op-eds, and policy briefs.

Annemarie Sohn, MA, is an AAMFT Student member and a PhD candidate in the Human Development and Family Science Department at Syracuse University. Her publications and clinical work focus on marriage and family therapy, social justice, marginalized identities, and systemic, trauma-informed care for LGBTQ+ communities, racial and ethnic minorities, and neurodivergent individuals.

Jixuan Zhao, LMSW, LMHC (China), is an AAMFT Professional member and PhD candidate in Human Development and Family Science at Syracuse University (Expected to graduate in May 2026). Drawing on her international clinical experiences, multicultural background and research interests, her expertise includes providing mental health support to couple and families among underserved populations, such as both gender and sexual minority communities, justice-involved as well as immigrant populations and families.
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